Unique expertise

Being one of the only creative professionals in a sea of public health and behavioral science professionals, my strongest contribution is translating consumer research and audience insights into creative strategy… big ideas that make social and behavior change interventions more powerful. With fluency in Spanish and Portuguese and experience working in over 30 countries, my approach to developing culturally appropriate communication and ideas that cross borders is also unique.

Some of the skills that I offer my clients include…

• creative concept development
• multi-format materials development
• copywriting
• branding
• digital storytelling
• multicultural communication
• audio-visual production
• music production
• social media
• formative & summative evaluation
• Workshops, webinars, and talks (View ‘The Art of Social Marketing’ plenary panel introduction, World Social Marketing Conference WSMC, Alicante; ‘Branding in Social Marketing’ plenary panel, WSMC Cali; ‘Storytelling & Change’ webinar sponsored by the Social Marketing Association of North America (SMANA)

Finally, I understand the importance of a solid strategic foundation and can be even more useful when brought into the process early. In addition to the services listed above, I have developed multiple Social and Behavior Change (SBC) strategies and Social Marketing frameworks for global and regional partners. You are welcome to download my planning tools by clicking here: Target Audience Profile Worksheet, Creative Brief, Strategic Plan Summary, Product Strategy Worksheet, Price Strategy Worksheet, Place Strategy Worksheet, Marketing Mix Plan Worksheet.